Hotel Vincci Ponte De Ferro
About us
Caler Advisory & Asset Management emerged from the vision of a team with a shared passion: transforming and bringing to profitability hotel real estate assets in Spain and Portugal.
Right from the outset we have embraced the potential of off-market properties, identifying, acquiring and repositioning them to maximise their value.
Our track record of commitment, innovation and success comes through in every project we undertake and every relationship we build.
Caler Team
Partners
Carmen Escrivá de Romaní
CEO – Asset Management
Álvaro Escrivá de Romaní
MD - Investments
Susana Plasencia
Technical Director Aset Menat
Silvia Marín
Financial and Administrative Director
Value proposition
- Caler is a hotel asset manager specialising in flagship locations and adding value to assets through end-to-end refurbishment
- Over the last 10 years, as a fund manager we have pursued core and value-added strategies as our baseline
- Caler’s standout features are:
- Off-market asset origination platform leveraging our ongoing market presence as a solvent acquirer
- Flexible investment execution, tapping our expertise in key aspects of asset acquisition and value enhancement
- OA proven track record in construction management and supervision, completing all projects on time and on budget. We have technical offices in Madrid, Barcelona and Porto
- OReporting as a cornerstone of the relationship with shareholders to ensure they have constant oversight of each asset’s status in terms of transformation, operations and return
- Caler delivers robust hotel asset management capabilities:
- Identifying and analysing opportunities
- Commercial, technical & construction, urban planning and financial feasibility studies
- Devising and rolling out value creation strategies
- End-to-end asset management: maintenance, administrative, tax, cash flow, operator relations, financial reporting